Southern Caucasus Management Profiles

Formed: 2017

Simon Appleby – Convenor
Simon Appleby


Dr Simon Appleby is an Australian veterinary surgeon and emerging markets agribusiness professional. Born in the state of Victoria, Simon served as a Rifleman and Assault Pioneer in the Australian Army prior to graduating from the Melbourne Faculty of Veterinary Science in 1992. Simon subsequently completed an internship in Large Animal Medicine and Production at the University of Queensland's Pastoral Veterinary Centre in Goondiwindi on Queensland's Western Downs, and was awarded his Master of Veterinary Studies with a major in Epidemiology, and minors in agronomy, meat science, genetics and economics.

Simon was the Veterinary Officer and Quality Assurance Manager for one of Australia's longest-established feedlots, Killara (Quirindi) Limited, owned by Japanese conglomerate Mitsubishi, and developed major interests in supply chain traceability, food safety, performance monitoring, and preventive medicine.

In 1997, Simon established his own agribusiness consultancy firm based in Indonesia and was engaged in technical, managerial and business consulting for domestic and foreign investors in the beef, dairy, pork, aquaculture, agroforestry, cereal cropping and floriculture sectors in Indonesia and the Philippines. In 2000, his firm began working on projects in China's dairy and horticulture sectors, and from 2000-2010 the firm was engaged in a similar scope of work in China's Northeast, Sichuan, Chongqing, Guangdong, Jiangsu, Zhejiang, Shandong and Xinjiang regions. In addition to design and construction assignments, the company was engaged in irrigation system installation and equipment sales and service as well as farming on contract and in its own right.

In 2010 Simon's business shifted its emphasis westwards to the South Caucasus. Simon currently runs three companies in Georgia (an agribusiness firm, an agritourism resort developer, and a farm software developer) and one company in Armenia (agribusiness project management for Arab and Chinese clients). His companies' sectoral interests include wine and viticulture, dairy, woolgrowing, orchards and aquaculture. Simon's Hong Kong company is engaged in development of Public-Private-Partnerships in irrigation system development in Georgia, Armenia, Ghana and Uganda, as well as clean energy projects in the South Caucasus, backed by China's new One Belt-One Road policy initiative.

Simon is currently the Shadow Director of the International School of Economics at Tbilisi State University's Policy Institute- Agricultural Policy Research Centre, and the Shadow Director of the same think-tank's Private Sector Research Centre. He is the Chairman of the American Chamber of Commerce in Georgia's Agribusiness Committee, and is an Advisor to the Armenian Minister of Agriculture, as well as to Armenia's state-run Wine and Vine Foundation.

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